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About Proposition 37


 There’s been a lot of buzz in the food world about Proposition 37, a proposed legislation in California that would require the labeling of all genetically engineered foods. While food advocates have been adamantly pushing its enactment, major food companies like PepsiCo have put forth millions of dollars against the cause. Do they have a chance?

Why Should We Care?

Despite  claims that genetically engineered foods are safe for human consumption, an overwhelming amount of research suggests the opposite. The American Academy of Environmental Medicine (AAEM) has linked genetically modified food to infertility, immune problems, faulty insulin regulation, and changes in major organs and the gastrointestinal system. The European government required the labeling of GM products after Dr Arpad Pusztai, a UK scientist originally hired to create a safety procedure for GM foods, announced the dangers of GM foods. And if the health hazards don’t convince you, several environmental concerns surround these products—cross contamination of GM crops with natural growing crops threatens altering entire ecosystems and the use of these products has already proven deadly to animals in surrounding areas.


The amount of support growing towards the movement is immense. Recent polls predict the law’s passing, and you can’t go to a single organic newspaper or food blog without hearing about the push for labeling. However, the food industry has money and power on its side, and has already spent nearly $10 million against the campaign. With that money will come some excellent lawyers, along with some serious local advertising against the campaign.

Labeling and Freedom of Speech

In the United States, one case has been cited as working against Proposition 37: International Dairy Foods Association v. L. Amestoy C. In that case, a Vermont statute required dairy manufacturers to label milk products made using the growth hormone rBST. The 2nd circuit court concluded that the law was unconstitutional under the 1st amendment, as it compelled food companies to choose speech instead of silence. If voters enact Proposition 37 in California, lawyers working for the food industry will surely use this case to strike down Proposition 37 in court. Fortunately, International Dairy only serves as persuasive (not binding) authority, which means that California is not bound to follow that same logic. But since this type of case is unprecedented in California, lawyers for the campaign will have the task of showing why Proposition 37 is unlike the Vermont statute, or alternatively, why it would go against the interest of the California courts to follow Vermont’s logic.

How Can You Help?

The big push in the organic world is to boycott. While I am all for boycotting products that are donating against against Proposition 37, it seems that the people of California will vote for this law. A greater concern, in my opinion, is what will happen after (and if) the law passes–once everyone stops paying attention, and once PepsiCo and Monsanto bring a lawsuit against the state of California.  Although precedent is not in our favor, a loud buzz created up until the day of the trial may be able to influence the court’s decision when deciding whether or not to uphold Proposition 37. Public politicization of courtroom decisions can have a profound effect on judgments made in court–just look at Brown v. Board and Planned Parenthood v. Casey (which upheld parts of Roe v. Wade).  So create that political fervor surrounding labeling organic foods by tweeting and writing to California judges and legislators, staying vocal through social media outlets, and volunteering your time to get the word out. And if you’re part of an official organization, business, or political group, endorse the campaign online.

In the meantime, keep yourself informed on the campaign and its developments.

What’s Wrong With Naked Juice?




I know in a lot of these posts I’ve been giving information about the health benefits of juices and smoothies. However, juices like Naked Juice do not count. Drinking these beverages does not give you the same benefits as does drinking homemade juices and smoothies, and probably causes more harm than good. Here are some reasons to stay away.


Homemade smoothies and juices are good for your body primarily because they give it all the living enzymes that help digestion and detoxification. Juices like Naked and Odwalla are heated above 110%, killing all of the good enzymes and many of the nutrients that the juices would have without them. What you’re left with is a sugary drink depleted of all its helpful nutrients. No thank you!

Sugar Rush

Look at the back of the label….28 grams of sugar. And that’s only in one serving—meaning half of a bottle! That means one bottle of naked juice goes over what your daily value of sugar should be. Not to mention that this sugar—unlike the sugar that comes from natural, whole fruits—does not have any real fiber. As a result, all of the sugar goes straight to your blood stream, spiking insulin levels and leaving you with a sugar crash and with extra hunger an hour later.

All Natural=Not So Natural

Naked juice prides itself on being “all natural.” In fact, it even boasts “natural flavors” on its ingredients list. However what most people do not know is that “natural flavors” usually means “not so natural.” Large flavoring companies extract flavors from natural sources and bring them back to large laboratories in order to mimic the flavor using chemicals. Such “natural flavors” have addictive properties that are purposefully put into several food and drink products in order to keep us wanting more. To see more on this, check out this 60 Minutes special on how Giavaudan, a large flavoring company, goes through this process.

You May Not Be Drinking What You Think

There is current research that indicates that despite Naked’s claims that the drink has no additives, thereare genetically modified organisms in the drink. These include synthetic fibers, soy lecithin, and several other ingredients that the company deceptively hides on its packaging. To learn more about this, check out this class action that has been filed against them.

These juices may seem great on their surface—“all natural,” “no added sugars,” “equivalent to a full serving of fruits and vegetables”—but looks are deceiving. That’s why it’s so important to take an active role in choosing what goes into your body. With all of the food and drink companies that try to trick us with deceptive labeling, its up to you and only you to take control of your health. So pass by that bottle of not-so-Naked juice and opt for water with lemon, whole fruit, or freshly pressed juice from a health food store instead!